Launching your mobile app is seems to be a simple task. You make an app and publish it. But there is more to it than just putting it out for the world to see.
First of all, you need to know if your mobile app is needed. Research supposed to be a starting point. Analyzing your target audience and competition gives you an opportunity to make something better than similar apps that will satisfy your customers better. Write down all the apps that are similar to your’s and search what are their main features and features their users don’t like. This will give you a clear picture of what your potential audience want and don’t need.
Early marketing will not hurt you. Actually, it’s very helpful to create a buzz around your app before the launch to gain customers, who will wait to download your app. Make a promo video to help spread the word and to show your target audience main features of your app, so they will know what to expect. Promote your app on social media to build around yourself a group of people waiting for the launch.
Choose app name, description and keywords very carefully. This will influence the number of clicks your app will get. Think about simple name that is easy to spell. And don’t forget about screenshots. They supposed to show key features and how to use your app. Description of your app doesn’t need to be very detailed and broad. The truth is that most customers do not read descriptions but it is still useful to include main details and distinctive features for those who read.
Also, your app needs to have a landing page that will include brief description and showcase of your app. Landing page is a great opportunity to engage your customers with your brand and encourage them to use your product.
It is better to plan your release date as soon as possible. It will give you a clear glance at your marketing plan and help you fix a lot of bugs beforehand. Also, fixed date will create anticipation around your app.